The essay conceives imagery as a process of de-objectification – and pictures as objectification. The correlate of this economy is represented as a time structure of self-consciousness. Self-awareness is seen as de-objectified im-agery of the self. Its processual character can be discerned in a sociological situativity of staging images. The »Scenologic Difference« (an oscillation be-tween situation and scenification), inaugurated as a concept and a new term in this paper, understands the eventful occurrence of imagery in a socio-graphical sense as a site of performative communitirizations of imaginations. In turn their realizations come to us as images. The economic oscillation sta-bilizes and allows the temporal scope of self-consciousness.