Druckansicht
Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of Scott Pilgrim


Autor: Johannes Fehrle
[erschienen in: IMAGE 21 Themenheft (Januar 2015)]


In this article, I examine the Scott Pilgrim franchise from an adaptation as well as a transmedia franchising angle, setting these approaches off from Henry Jenkins’ conceptualization of transmedia storytelling. By focusing mainly on Edgar Wright’s film adaptation, I examine how remediation is used in the film as a strategy to link the adaptation to the comic books as well as the simultaneously released video game. I argue that the film both integrates itself into the larger franchise by drawing on the other products, particularly through its visual aesthetics, and opens the door to a larger transmedial world by ›simulating‹ its existence through references to other products that seem to, but do not in fact, exist in our world.


Volltext des Artikels:

IMAGE_21_Themenheft_1_Fehrle.pdf