Die da!?! Potentials of Pointing in Multimodal Contexts

Autor: Tim Ihde
[erschienen in: IMAGE 23 (Ausgabe Januar 2016)]

The following article focuses on complex pointing structures in multimodal contexts in the German music video Die da!?! by Die Fantastischen Vier. Departing from the two-field-theory of Karl Bühler and the concept of multimodality by Ellen Fricke, these structures are described. ›Pointing words‹ (deictics) and nonverbal pointing structures in combination change the qualities of their references. The potentials and problems of multimodal pointing complexes, which emerge through the interaction of the visual level, sounds, and editing, are different from these of their elements. This article describes how these complexes work and that they are more than just the sum of their parts.

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