Charles Forceville Profilseite
Charles Forceville
9 Jahre zuvor
4 Jahre zuvor
4 Jahre zuvor


Charles Forceville
Universiteit van Amsterdam, Dept of Media Studies,Turfdraagsterpad 9
1012 XT
Amsterdam, NL


Universiteit van Amsterdam
** (1996). Pictorial metaphor in advertising, London/New York: Routledge (ISBN 0-415-12868-4, 233 pp).
** (2009). Multimodal Metaphor, with Eduardo Urios-Aparisi (eds.). Berlin/New York: Mouton de Gruyter.
**(2013), with Tony Veale and Kurt Feyaerts, eds, Creativity and the Agile Mind: A Multi-disciplinary Exploration of a Multi-Faceted Phenomenon. Berlin: Mouton de Gruyter.

** (2004-2013)."Introduction" + 8/8 Lectures of online Course in Pictorial and Multimodal Metaphor at (completed Autumn 2013).

ARTICLES & CHAPTERS (selection) NB for pre- or post-prints of many of these, access or

Forceville, Charles. Book review of Psychocinematics: Exploring Cognition at the Movies, ed. Arthur P. Shimamura, Oxford University Press (2013), for Cinéma & Cie: International Film Studies Journal.


Forthcoming scholarly articles, chapters, and reviews:

** (forthc.). “Mixing in pictorial and multimodal metaphors?” In: Raymond W. Gibbs, Jr. (ed.), Mixing Metaphors. Amsterdam: Benjamins.

** (forthc.). “Relevance Theory as a model for multimodal communication.” In: David Machin (ed.), Visual Communication. Berlin: Mouton de Gruyter.

** (forthc.) Koetsier, Julius, and ChF. “Embodied identity in werewolf films of the 1980s” for special issue ”The Moving Image and the Embodied Mind” of Image [&] Narrative 15:1 (guest editors: Maarten Coëgnarts & Peter Kravanja).


** (2014). ChF, Elisabeth El Refaie, and Gert Meesters. “Stylistics and comics.” In: Michael Burke (ed.), The Routledge Handbook of Stylistics (485-499). London: Routledge.

** (2013). ChF and Thijs Renckens (2013). “The GOOD IS LIGHT and BAD IS DARKNESS metaphors in feature films.” Metaphor and the Social World 3(2): 160-179 (guest editors: Laura Hidalgo & Blanca Kraljevic).

** (2013). “Metaphor and symbol: SEARCHING FOR ONE’S IDENTITY IS LOOKING FOR A HOME in animation film.” In: Maria Jesús Pinár (ed), “Multimodality and Cognitive Linguistics” issue of Review of Cognitive Linguistics 11(2): 250-268.

**(2013). “The strategic use of the visual mode in advertising metaphors.” In: Emilia Djonov and Sumin Zhao (eds), Critical Multimodal Studies of Popular Culture (55-70). New York: Routledge.

** (2013). Kromhout, Roelf, and ChF. “LIFE IS A JOURNEY: the source-path-goal schema in the videogames Half-Life, Heavy Rain, and Grim Fandango.” Metaphor and the Social World 3(1): 100-116.

** (2013). Veale, Tony, Kurt Feyaerts, and Charles Forceville. “Creativity and the agile mind.” In: Veale, Feyaerts, and Forceville (eds), 15-36.

** (2013). Veale, Tony, Kurt Feyaerts, and Charles Forceville (2013). “E Unis Pluribum: Using mental agility to achieve creative duality in word, image and sound.” In: Veale, Feyaerts, and Forceville (eds), 37-57.

** (2013). “Creative visual duality in comics balloons.” In: Veale, Feyaerts, and  Forceville (eds), 253-273

** (2012). "Creativity in pictorial and multimodal advertising metaphors." In: Rodney Jones (ed.), Discourse and Creativity. Harlow: Pearson/Longman 113-132.

**(2011) ChF and Marloes Jeulink. “The flesh and blood of embodied understanding: The source-path-goal schema in animation film." Pragmatics & Cognition 19(1): 37-59.

** (2011). "The journey metaphor and the Source-Path-Goal schema in Agnès Varda's autobiographical gleaning documentaries." In: Monika Fludernik (ed.), Beyond Cognitive Metaphor Theory: Perspectives on Literary Metaphor. London: Routledge, 281-297.

** (2011). Abbott, Michael, and ChF. "Visual representations of emotion in manga: loss of control is loss of hands in Azumanga Daioh volume 4." Language and Literature 20(2): 91-112.

** (2011) Bounegru, Liliana, and ChF. "Metaphors in editorial cartoons (October 2008) representing the global financial crisis." Journal of Visual Communication 10(2): 209-229.

** (2011). “Pictorial runes in Tintin and the Picaros.” Journal of Pragmatics 43: 875-890.

** (2011). “Practical cues for helping develop image and multimodal discourse scholarship.” In: Klaus Sachs-Hombach and Rainer Totzke (eds), Bilder, Sehen, Denken. Cologne: Von Halem, 33-51.

** (2010). ChF, Tony Veale, and Kurt Feyaerts. "Balloonics: The visuals of balloons in comics." In: Joyce Goggins & Dan Hassler-Forest (eds.), The Rise and Reason of Comics and Graphic Literature: Critical Essays on the Form. Jefferson NC: McFarland, 56-73.

**(2010). Van Mulken, Margot, Rob le Pair, and ChF. “The impact of complexity on the appreciation of visual metaphor in advertising across three European countries.” Journal of Pragmatics 42: 3418-3430.

** (2009). "Relevanz und Prägnanz: Kunst als Kommunikation." Tr. by Martina Plümacher. Zeitschrift für Semiotik 31(1-2): 31-63.

** (2009). Eggertsson, Gunnar, and ChF. "The human victims are animals metaphor in horror movies." In: Forceville & Urios-Aparisi (eds).

** (2009). "Metonymy in visual and audiovisual discourse." In: Eija Ventola and Jésus Moya (eds), The World Told and the World Shown: Issues in Multisemiotics. Basingstoke/New York: Palgrave MacMillan, 56-74.

** (2008). "Metaphor in pictures and multimodal representations." In: Raymond W. Gibbs Jr.(ed.), Cambridge Handbook of Metaphor and Thought, 462-82. Cambridge UP.

** (2008). "Pictorial and multimodal metaphor in commercials." In: Edward F. McQuarrie & Barbara J. Phillips (eds), Go Figure! New Directions in Advertising Rhetoric, 272-310. Armonk, NY: ME Sharpe.

**(2008). "Bumper stories: the framing of commercial blocks on Dutch public television." In: Jaap Kooijman, Patricia Pisters, and Wanda Strauven (eds), Mind the Screen: Media Concepts According to Thomas Elsaesser, 229-241. Amsterdam University Press.

** (2007). "Multimodal metaphor in ten Dutch TV commercials." The Public Journal of Semiotics 1:1,19-51.

** (2006). "The source-path-goal schema in the autobiographical journey documentary: McElwee, Van der Keuken, Cole." New Review of Film and Television 4: 241-61.

** (2006). "Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research." In: Gitte Kristiansen, Michel Achard, René Dirven and Francisco Ruiz de Mendoza (eds.), Cognitive Linguistics: Current Applications and Future Perspectives, 379-402. Berlin/New York: Mouton de Gruyter.

** (2006). ChF, Paul Hekkert, and Ed Tan. "The adaptive value of metaphors." In: Uta Klein, Katja Mellmann, Steffanie Metzger (eds.): Heuristiken der Literaturwissenschaft. Einladung zu disziplinexternen Perspektiven auf Literatur, 85-109. Paderborn: Mentis.

** (2005). "Addressing an audience: time, place, and genre in Peter Van Straaten’s calendar cartoons." Humor: International Journal of Humor Research 18, 247-78.

** (2005). "Cognitive linguistics and multimodal metaphor." In: Klaus Sachs-Hombach (ed.), Bildwissenschaft: Zwischen Reflektion und Anwendung, 264-84. Cologne: Von Halem.

** (2005). "Visual representations of the Idealized Cognitive Model of anger in the Asterix album La Zizanie." Journal of Pragmatics 37, 69-88.

** (2003). "Bildliche und multimodale Metaphern in Werbespots" [Translated from English by Dagmar Schmauks] Zeitschrift für Semiotik 25, 39-60.

** (2002). "The identification of target and source in pictorial metaphors." Journal of Pragmatics 34, 1-14.

** (2002). "The conspiracy in The comfort of strangers -- narration in the novel and the film," Language and Literature 11, 131-47.

** (1999). "Compasses, beauty queens and other PCs: pictorial metaphors in computer advertisements," Hermes, Journal of Linguistics 24, 31-55.

** (1999). "Educating the eye? Kress and Van Leeuwen's Reading Images: The Grammar of Visual Design (1996)." [Review article.] Language and Literature 8, 163-78.

** (1999). "The metaphor COLIN IS A CHILD in Ian McEwan's, Harold Pinter's, and Paul Schrader's The Comfort of Strangers." Metaphor and Symbol 14, 179-98.

(1995). ** "Art or ad?: the influence of genre-attribution on the interpretation of images," SPIEL (Siegener Periodicum zur Internationalen Empirischen Literaturwissenschaft] 18, 279-300.

** (1995). "IBM IS A TUNING FORK: degrees of freedom in the interpretation of pictorial metaphors." Poetics 23, 189-218.

** (1994). "(A)symmetry in metaphor: the importance of extended context." Poetics Today 16, 677-708.

** (1994). "Pictorial metaphor in advertisements." Metaphor and Symbolic Activity 9, 1-29.

** (1994). "Pictorial metaphor in billboards: relevance theory perspectives." In: Jürgen E. Müller (ed.), Towards a Pragmatics of the Audiovisual vol. 1, 93-113. Münster: Nodus.
Multimodal metaphor;
Multimodal discourse;
Documentary film;
Relevance theory;
Picture theory;
Multimodal rhetoric;
Comics & Cartoons; 
Animation film;
Narratology & Narrative across media.